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Research papers

The combining of two separately derived data-sets into an integrated intermedia planning system:

The discussions and planning sessions all led to the formation of a 'partnership model'. This is built up from the data acquired from separate samples using various measurement techniques. They were then merged, using a mathematical process suitable...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Jörgen Wiegand
June 15, 1986
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Citation

Wiegand, J. (1986a, June 15). The combining of two separately derived data-sets into an integrated intermedia planning system:. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-combining-of-two-separately-derived-data-sets-into-an-integrated-intermedia-planning-system-